How to measure the ROI of CX improvements with Forrester

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Customer experience (CX) is an important indicator of the success of your company. Today customers have more power and choices than ever before and therefore companies are responsible for understanding and acknowledging their needs. In the enormous amount of customer feedback and interaction that takes place, do you know what works well, and what does not, to nurture your customers?

Date: 30 June 2022
Time: 16:00

Maxie Schmidt-Subramanian (VP, Principal Analyst at Forrester)

While many companies are taking CX seriously, there is still a lack of insight into what works well and what not to achieve measurable improvements. To help companies achieve measurable CX improvements, Maxie Schmidt-Subramanian (VP, Principal Analyst at Forrester) and Max Werkhoven (Head of Projects at Underlined) will tell you everything you need to know about the business impact and the ROI of CX during an exclusive webinar.

They will show how leading companies continuously optimize and measure their most beneficial CX improvements through the use of data science technology. And they will teach you what works best and how you can apply these methods within your own company. Creating the opportunity to discover, and prioritize improvement potential, and to justify investments in CX.

Maxie Schmidt-Subramanian is a principal analyst serving customer experience (CX) professionals. She leads Forrester’s research on CX measurement programs. In that role, Maxie creates thought leadership and advises clients on how to build an effective CX measurement program, but also on how companies can (and should) innovate CX measurement practices beyond surveys.

Do you want to take the next step in improving your CX and optimize the way customers interact with your company, with customer journey analytics and technology? Don’t miss this webinar with the leading experts on CX measurement for major impact on customer loyalty and revenue growth!