Jheronimus Academy of Data Science
JADS is the first data-science university in the Netherlands, based in ‘s-Hertogenbosch. JADS is the place where all data science comes together through a collaboration with Eindhoven University of Technology and Tilburg University. Underlined regularly gives guest lectures about the use of data science technology. We are also part of the JADS Playground, the startup incubator. We help students to successfully market their startup through coaching. We connect theoretical experiences with practice and stimulate innovation. On top of that, we regularly provide a data-driven CX course together with JADS for professionals about the application of data. After successfully completing the program, participants can make the knowledge gained tangible and translate it to their own situation.
Customer Relationship Management (CRM) systems help companies keep customer data up to date and track every contact with their customers. These systems are designed for companies that want to improve customer relationships and Customer Lifetime Value (CLV). All customer data is stored in CRM systems, and the CX Data Hub converts the data into useful, actionable insights. We use customer data such as chat conversations, email conversations, CRM logs, and conversation notes in combination with data available about a customer, e.g. web reviews and social media posts. Now companies can have a complete customer profile more than ever before with countless new action-oriented insights. Thanks to our Open API, Salesforce or Microsoft Dynamics, can be integrated with other CRM systems.
Responsible and enterprising thinkers
To achieve its strategic ambitions, Erasmus University Rotterdam works together with national and international partners, other universities, governments, and the business community. Our collaboration was originally driven by scientific research, but in recent years it has also become valuable in other areas within marketing, communication, and education. Business Analytics and Quantitative Marketing students regularly conduct research together with us and answer questions such as: which modeling technique can be best used to find the most important drivers of the Net Promoter Score? The research results and studies ensure that our driver models remain accurate for customers.
A reward for life
In close collaboration with global institutional partners, employees, alumni, and corporate networks, Nyenrode provides a high-quality educational experience. ROCX supports new learning content and classes such as De Nyenrode Masterclass Customer Experience Management. Participants travel on a journey to discover where recent insights from theory and practice come together and visualize the journeys of their users and customers. Exploring, designing, and improving according to the principles, processes, and tools of service design thinking are then discussed. At the end of the training, participants will know everything about customer experience management and will have an insight into customer journey mapping and design to set up a customer experience strategy.
Responsible and enterprising thinkers
Tilburg University works on a local, regional, national, and international level. The activities of the university linked with those of other educational institutes, the business community, governments, and social organizations and with alumni. Together we look for connections between the different fields of expertise to find solutions for major issues. Examples of student research at Underlined include the study examining two types of machine-learning techniques: Multinomial Naïve Bayes and RobBERT. The main goal is to investigate which algorithm is a better option for classifying CX data. This kind of research help us to further develop our product and to choose the best possible technology for each use case.