Broad and in-depth expertise

Management

Our management team guides our company, helping us to achieve our vision to lead the future of CX. Meet our management team: Milou, Marcel, Theo, Max, and Marjolein.

With years of experience in CX and working in several countries, our management team brings actual real-life experiences to the table. Having been customer-experience leaders themselves at larger companies, they know the unruly business world very well.

The broad and in-depth expertise is well spread within Underlined and through the data science community. Our board regularly gives guest lectures at Nyenrode Business University and collaborates with JADS for new learning content based on Artificial Intelligence.

“Innovation arises when you create an ecosystem and bring people, ideas & data together”
Theo van der Steen, Founder of Underlined

Enabling companies to use data-driven insights

Product Development

Our product team is young and energetic. They are passionate about cutting-edge techniques to analyze different types of big data through state-of-the-art tooling. Our product developers are constantly improving our platform to enable users to gain insights from a wide range of CX data. They continue to develop our data science models and expand our platform with new, easy-to-use models that meet today’s standards.

Together with our developers, we create a functional and seamless experience for our end-users. The development team consists of front-end and back-end developers, a tester, a product owner, and a UX designer.

“Within the product development team, I bring together a passionate group of people who challenge each other to create a high-quality platform that focuses on easily providing insight into the value of customer data. The innovative and ambitious way of working is why Underlined suits me well.”

Marjolein van der Zwaag, Head of Product

Using customer obsession to accelerate growth

Sales, Marketing & Recruitment

Sales and marketing are directly related to each other. No marketing strategies can work properly without the efforts of the sales team.

Our sales and marketing team helps businesses find the right product and services to meet their goals. We stimulate companies and technology leaders to use customer obsession to accelerate growth. That means empowering companies to put the customer at the center of everything they do.

“During my professional career, I have learned how important customers, customer loyalty, and customer service are to the viability of a business. At Underlined, I can help companies gain more insight into their data, so that they can continuously improve and optimize their customer experience.”

Eric Mathura, Senior Sales Executive

Giving companies the power to optimize conversions

Consultancy & data science

Our consultancy team are strong leaders, well supported by data scientists. From implementation services to support and training, our professionals guide companies to improve their customer experience.

Our consultants link customer behavior, transactions, and data to create the next great custom experience for each client. Giving companies the power to optimize conversions. Together with you, we create the ability to orchestrate individual experiences across any channel.

“My goal is to help companies get to know their customers better so that they can improve their customer experience. I have been working on different projects for Vattenfall, ABN Amro, and Malmberg. At Underlined I enjoy puzzling in data to get more insights that have a positive impact on business and customer value.”
Lotte van Bakel, Data Scientist