In this article Theo van der Steen describes the next step in Customer eXperience Management, and how to start making impactful digital conversations.
The future of CXM, from digital transformation to digital conversation
read more
Publications
Do you want to excel at creating experiences and truly connect with your customers? You came to the right place for a dose of inspiration and content that will help you to achieve a measurable improvement in customer experience. Learn everything you need to know about CX and how to use today’s technology in the best way, helping you to grow as a CX leader.
Forrester Report
This report answers 10 key questions that CX leaders need to answer in order to better be able to define and measure CX metrics as well as share them internally and use them to drive CX improvements.
E-book Customer Journey Mining
In this e-book, data scientist Henrik Nijkamp and analytics consultant Milou Ehrismann help you understand the impact of journey mining.
Underlined works together with the VU AI-LAB
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Research at Underlined
A list of student thesis and research on CX, data and text mining. Start learning and get inspirered by the latest techniques
Is Emotion Analytics the Holy Grail in CX?
Emotion analytics in customer experience management. People buy and look for products based on feelings. How to analyze emotions
B2B companies and customer journey analytics: why it matters
How B2B companies can start with data driven CX. A solid plan for customer happiness and more impact. Do not loose track of your customer
