Forrester Report: CX Metrics Essentials 10 key questions that CX leaders need to answer Customer experience metrics are at the heart of an effective CX measurement program. That’s because CX metrics allow organizations to judge the quality of their...
Customer Journey Mining Why should you read this e-book? How much do you know about your customer journey? When it comes to the actual mapping of the customer journey, data is king. Each data source tells its own story, and together they paint a complete picture of...
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Customer Journey Mining Article about Customer Journey Mining | March 7, 2022 | Time to read: 5 minutes Customer Journey Mining B2B companies and customer journey analytics: why it matters In B2B half or more of all marketing spend is misaligned and sales could be up...
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